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hp print
Usually employee purchase programs (and the work that promotes them) are pretty lame. So we decided to go in a bolder direction with these posters. I liked the tongue in cheek feel, as did the client…and I’m pretty fairly certain they got the joke.
2012 Copywriting, Creative Direction, Print Design -
designory site
Recently, I completed the gargantuan task of writing the very new and improved designory.com. Along with my obnoxiously talented art director, Mande Calhoun, we created a fresh look, feel and tone. Combine that with some nifty HTML 5 work and you've got a company site I actually want to show in my book.
2012
Writing, Web Development, Creative Direction
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hp mobile app
Embarrassing your friends is fun…so why not make it easy? When you download the HP Glam Shots App, you can “80s Bon Jovi guy” or “Dwayne Wayne” yourself then Facebook, Tweet and text it all you want. We also added some bonus holiday pics. I'll let you guess what's in Santa's mug.
Download the app at: itunes.apple.com/us/app/hp-glamshots/id460482038?mt=8. 2011 Advertising, Copywriting, Creative Direction -
skyy social
As a social media consultant for SKYY Vodka and X-Rated Fusion Liqueur, I create both Facebook and Twitter content for these two dynamic alcohol brands.
Since I took over writing for SKYY last year, the brand has added close to 100,00 new Facebook fans.
Ongoing since 2011 Advertising, Copywriting, Social Media -
toyota why not
With an extensive line of hybrid cars and a network of environmentally responsible plants, Toyota wanted a playful site where users could submit, share and rate ideas about making the world a better place. With six different areas of innovation represented by six different "lands", this site marked out first collaboration with the evil geniuses over at Firstborn.
2010
Copywriting, Web Design, Web Development
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hp web video
Working with partners like Viacom and Dreamworks, HP has created countless opportunities for more environmentally sustainable living both at work and at home.
I wrote the script and directed this web short alongside my talented art director, Mande Calhoun and our in-house motion specialist, Aaron Albarran. 2012 Advertising, Computer Animation, Copywriting -
canon site
After sending some of the world’s most prolific photographers on assignment with the Canon PowerShot S90, PowerShot G11 and the EOS 7D, my partner and I created a vibrant rich media site packed with photos, stories and advice. The campaign earned mentions on several well-known photography blog sites. The site received over 8,000 visits in its first two and a half weeks, with users spending an average of 5.6 minutes interacting with the site.
2010
Advertising, Copywriting, Web Development
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blue cross e-card
Blue Cross Blue Shield approached us to create an e-card encouraging women to take preventative measures to maintain their breast health. So instead of "gloom and doom", we decided to turn on the concept around and celebrate the fact that seven out of eight women have perfectly healthy breasts. And for the other 12%, early detection is our absolute best chance for beating cancer.
2011
Copywriting, Creative Direction, Web Development
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nexium tv
While other brands only help manage heartburn, Nexium is the only medication proven to actually heal your esophagus.
We brought this concept to life through a TV campaign that promoted the power of all sorts of healing.
2008 Advertising, Copywriting, Film -
staples print
Part of “The Wall” campaign, these collateral pieces were part of an internal campaign to promote both the spot and the website. Originally presented as “something to hang up in the break room” this zodiac poster found its way into the cubes of countless Staples employees and the mailboxes of our Board of Directors.
2006
Advertising, Copywriting, Print Design
